Pay Per click
- PPC is an advertising technique used on search engines and websites where text advertisments placed next to search results. When a surfer clicks on the ad, the advertiser is charged a small sum of money. Advertisers bid on keywords and phrases their target market would search for while looking for a product or service. When someone types a keyword matching the advertiser's keyword list, or visits a web page with relevant content, the advertiser's ad are shown. These ads are called "Sponsored links" and they appear next to, and above the free results on search engines.
PPC ads may also appear on websites on the content network. the most popular ad network is Google Adsense. On this network they attempt to provide ads that are relevant to the content on the page.
- Many PPC companies exist in this market, Google AdWords, Yahoo! Search Marketing, and MSN adCenter are the largest networks. Prices vary Between the search engines. The minimum prices per click are (US$0.01 - US$0.50). Popular Keywords cost more on popular search engines. This advertising system is open to abuse through click fraud, while competitors may click ones ads, and so Google and other search engines have implemented automated systems to guard against this.
