Creating a Master Keyword List - PPC Keyword List

Begin creating your Master Keyword List, or MKL, that's the first step. Brainstorm and think of all the different services, products, synonyms and related topics. Imagine what you would search for if you were looking for your product or service. Write all of these keywords in a list, preferably in an excel worksheet. These are your "seeds".

Here is a summary of some ideas and Tools you may use during this seeding process": Use keyword research tools
to find synonyms and related keywords. Search engines a fabulous resource that can also give you ideas of related topics and synonyms. Use your friends as a makeshift focus group; this is a great way to think outside of your own frame of reference. Finally, read/research - begin using the words you found and search with those phrases. Spend at least a full or day or two getting to know your industry inside and out, adding more and more seeds to your master keyword list.

Once you have finished creating this initial list of seed keywords and phrases, you are ready for keyword expansion, ultimately arriving at a very large and comprehensive list of phrases that drive qualified traffic to your website.

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pay per click campaign and adgroup organization

*seed photo by articotropico