Pay Per Click Setup & Management Workflow

  • Setup
  1. Forming and Understanding Goals
  2. Create a Master Keyword List - MKL
  3. Campaign and Adgroup Organization
  4. Setting up Ads and Ad A/B Testing
  5. Choosing Landing Pages
  6. Setting Campaign Settings and Budgets
  7. Launch!
  • Management
  1. Bid Management
  2. Ad Optimization
  3. Keyword Cutoff
  4. Reporting, Analytics, and Negatives
  5. PnL - Profit and Loss - Roi - Return on Investment