- Setup
- Forming and Understanding Goals
- Create a Master Keyword List - MKL
- Campaign and Adgroup Organization
- Setting up Ads and Ad A/B Testing
- Choosing Landing Pages
- Setting Campaign Settings and Budgets
- Launch!
- Management
- Bid Management
- Ad Optimization
- Keyword Cutoff
- Reporting, Analytics, and Negatives
- PnL - Profit and Loss - Roi - Return on Investment