Pay Per Click Setup & Management Workflow

• Setup
  

1. Forming and Understanding Goals
   
2. Create a Master Keyword List - MKL
   
3. Campaign and Adgroup Organization
4. Setting up Ads and Ad A/B Testing
   
5. Choosing Landing Pages
   
6. Setting Campaign Settings and Budgets
   
7. Launch!

• Management
  

1. Bid Management
2. Ad Optimization
   
3. Keyword Cutoff
4. Reporting, Analytics, and Negatives
5. PnL - Profit and Loss - Roi - Return on Investment