What is Pay Per Click Advertising?

Pay Per Click (PPC) Advertising also known as Search Engine Marketing (SEM), is a method of advertising on search engines such as Google, Yahoo and MSN. PPC ads are displayed as the sponsored search results on the search engines, and the advertisers are charged by the search engine per click.

Every time a person runs a search in the search engines they indicate what it is they are looking for with the words they use to search for it, these words or phrases are called "keywords". In PPC the advertiser gets to select the keywords they would like their ads to be displayed when searched by a potential client. This way, advertisers are able to select the exact audience that will see their ads.

Ads may be displayed and viewed numerous times, but an ad only costs money to the advertiser when someone clicks on it to view their website.

What are the Benefits of PPC Advertising?

You only pay for results - meaning you only pay after someone who is interested in your service/product searches a keyword that is directly related to you, reads your ad,express interest in you by clicking your ad and at the end visiting your website. Unlike other forms of advertising where the advertisers pays for their ad to show somewhere and hope people see it, with PPC you only pay when someone pays attention to your ad, and shows true interest in you!

Free Branding! - A Lot of people will see your ads for FREE! -- You don't pay if no one clicked. so every time your ad appeared and no one clicked you got free branding! this term is called an "impression"

Targeted Advertising - You get to target the exact location of the audience you are interested in at any time you want them to find you. The key to good marketing is reaching the audience that is interested in a product or service exactly when they're thinking about it. There is no better way to do this than through PPC Marketing - where you reach people searching for what you have to offer, exactly when they're searching for it.

Cost Effective - With PPC marketing, you're only showing ads to those who self-selected themselves as being interested in you by searching the keywords you chose. Meaning you're not wasting time and money appealing to lots of people, where only a few are really interested in what you have to offer.

Effective Targeting - There are many targeting options that help increase the effectivnse of PPC advertising:
"Negative Keywords" - Words and phrases you never want to show ads when they are searched.
"Geographic targeting" - Allows you only to show your ads in ereas that apply to your buisness.
"Ad Scheduling"
- You choose at what time to show your ads.
You can filter your audience, and target your ads to the precise audience that have the highest likelihood of converting into your future customers.

Budget - You decide exactly how much you want to spend every day.

Can I manage my own Pay Per Click advertising program?

Technically, anyone can manage their own PPC campaigns in the same way that anyone can sell their own home, prepare their own taxes, or defend themselves in court - you can manage your own PPC program, but to get the results you want you need to involve a professional. PPCPROZ is offering you the same professional PPC management your biggest competitors are taking advantage of, while accommodating any advertising budget.

If you're managing your own campaigns or are thinking of doing so, consider this: Nearly all of our customers who had been managing their own PPC campaigns have been able to pay our small flat fee with the money we save them each month!

Click here and we'll get you started.

What is a click?

A "click" occurs when someone sees one of your ads, clicks on it, and is taken to your website.

What is an impression?

An "impression" occurs each time your ad is displayed.

What is a cost-per-click (CPC)?

A "cost per click" is the average cost paid for each click. CPC = Total Cost / Total Clicks

What is SEM?

SEM stands for "Search Engine Marketing". SEM is the method of improving your visibility on search engines such as Google through management of pay-per-click advertising.

What is SEO?

SEO stands for "Search Engine Optimization". SEO is the method of improving your visibility on search engines such as Google by understanding how the search engine algorithms work, and building your website and web presence around these algorithms. The goal of SEO is to increase the likelihood that your website will rank in the natural search results of a search engine for specific keywords.

How is PPCPROZ different from an advertising agency?

PPCPROZ is an advertising agency that works exclusively in Pay Per Click advertising.

What is a search engine?

A search engine such as Google is a tool that is designed to help people find and retrieve information from the internet. A search engine acts like an experienced librarian, whose memory has cataloged the contents of the internet. People can come to a search engine and ask for information on a specific topic, and the engine will be able to suggest a number of webpages that contain relevant material.

How do search engines facilitate pay-per-click advertising?

Search engines such as Google facilitate pay-per-click advertising by displaying paid or "sponsored" listings alongside listings that are generated naturally.

Each time someone performs a search online, they indicate what they're searching for by the words or phrases they type into the search query box. In short, these words or phrases are called "keywords", and advertisers select the specific keywords they would like to trigger their ads. In this way, advertisers are able identify the exact audience they would like have to see their ads - making this form of advertising so targeted and cost-effective!

What does Google charge?

Google charges a one-time $5 activation fee, and then charges on a per-click basis. All per-click charges are determined by an automated auction that occurs for each individual search. You decide the maximum amount you are willing to pay per-click, and the auctions will determine when your ads are displayed and how much to charge based on a number of factors including your bid price, the quality and relevancy of your ad, and the quality of your landing page.

When do my ads start accruing cost?

Your ads accrue costs as people click on them.

Why can't I find my ads on Google?

There are a few reasons why you may be having trouble finding your ads:

1. There are millions of searches performed each day. Of these, there are likely thousands that could trigger your ads. To ensure you don't go over-budget, Google will pace your ad placement, and only show your ads on a fraction of the searches they are eligible for. As your budget increases, so does the number of searches your ads will appear on.

2. It's possible you are not searching for the right keywords. We like to get very targeted, and very specific with the keywords we select for your campaigns -- striving to get you the most qualified traffic available. For example, if you sell red mountain bikes, we would rather buy ad space for the search term "buy a red mountain bike" than the term "bicycle". Not only are the clicks generated from more specific keywords more likely to convert, but these clicks have less competition, and are generally less expensive. All-in-all, our keyword lists give you better traffic for less money!

3. You may not be searching within the targeting parameters we have set up for your campaigns. We set up geographic and scheduling parameters for each campaign, so the time of day, day of the week, or your IP address may be prohibiting you from seeing your ads.

I was told that my ad should show in the top positions on Google in order to be effective. Is this true?

In most cases, we don't like to buy the top ad positions for our customers. We've found that while ads appearing at the top of a results page have a higher click-through-rate (CTR = Clicks / Impressions), these clicks have a lower likelihood of converting into transactions. People have a tendency to click on the first thing they see, and sometimes they'll click on an ad because it's in the first position - without reading the ad, they assume it has what they're looking for. Because you only pay when someone clicks on your ad, we do our best to ensure that people read your ad before clicking, and confirm that you offer what they're looking for. Furthermore, paying for the top ad positions means paying top-dollar. We know we can get you better traffic for a lower cost from ads lower down on the page, and that's what we strive to deliver.

What is the Google Content Network?

The content network is a group of websites that are served ads from Google. Sites within the network display ads next to relevant content, such as news articles and product reviews.