PPC Campaign, Adgroup Organization and its effect on Quality Score

Organizing a Pay Per Click account properly is vital for successful PPC campaigns. This is true because the Google Adwords keyword quality score is determined by the following relevancy chain..

• Search Query relevant to the keywords in your adgroup.
  

• Close thematic keyword grouping and relevancy to Ad text.
  

• Relevancy of landing page.
  

If the search query is relevant to the ad text and the content of the landing page of the site, you will be handsomely rewarded with a higher quality score.

Quality score is also determined by your ad click thru rate (CTR), maximum bid price, and page loading time, and other factors. Setup and organization are vital to quality score and your account's overall performance.

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